The Campaign for a Commercial-Free Childhood has filed a petition urging the Federal Communications Commission (FCC) to curb marketing to kids.
The petition asks the FCC to conclude that the upcoming Nicktoon’s program, Zevo-3, violates the Children’s Television Act. This show is a commercial disguised as a program. It features three spokescharacters representing Sketchers’ shoes and violates commercial time limits in children's programming and the FCC’s policies on host-selling.
If this show is allowed to air, we expect junk-food marketing via program-length commercials won't be far behind. One in three children is overweight/obese, and the marketing of junk food to children has contributed to this staggering statistic.
We urge you to contact the FCC and ask them to stop Nicktoon’s show Zevo-3 from airing on children’s programming.
Please follow the instructions below to file your comment:
1. Click Here to go to the FCC comment site.
2. Enter the proceeding number: 10-190
3. Next, enter your name, address (required), and email (optional)
4. In the “Type in or paste your brief comments” box, please either copy and paste the model message below or type your own personal message.
Margo G. Wootan, D.Sc.
Director, Nutrition Policy
Center for Science in the Public Interest
Subject: Sketchers’ Zevo-3 Violates the Children’s Television Act
Dear Chairman Genachowski:
I urge the FCC to rule that the Nicktoon’s program, Zevo-3, violates the Children’s Television Act. This upcoming programming is a commercial for Sketchers’ shoes. Featuring three spokescharacters that represent shoes made by the Sketchers brand, the show violates both commercial time limits and the FCC’s policies on host-selling.
I urge you to stop Nicktoon’s Zevo-3 from airing.