In 2009, Congress directed several federal agencies to form the Interagency Working Group (IWG) on Food Marketed to Children to develop guidelines for companies that market food to kids. The IWG proposed a strong set of guidelines earlier this year.
Unfortunately, the food industry and media companies are lobbying the President, his Administration, and Congress to prevent the IWG from finalizing the marketing recommendations. Yet, with the help of advocates like you, over 28,000 parents, health organizations, and others submitted comments supporting the proposed guidelines.
While the First Lady and the Administration have made childhood obesity a priority, they are considering pulling the marketing guidelines given the significant political pressure from the food and entertainment industries.
Please write to President Obama and First Lady Michelle Obama (and the IWG agencies) today to encourage the Administration to finalize and release food marketing guidelines as Congress requested.
Margo G. Wootan, D.Sc.
Director, Nutrition Policy
Center for Science in the Public Interest