I’m excited to tell you that nearly 2 million people have watched what USA Today called “the video that Coca-Cola doesn’t want you to see”: The Real Bears.
Will you help us get our 2 millionth view on YouTube?
We teamed up with Grammy-award winning singer-songwriter Jason Mraz and legendary ad man Alex Bogusky to produce this animated short film so we could get people to reconsider their consumption of soda and other sugary drinks and to encourage people to think critically about the soda industry’s manipulative marketing messages.
Here’s how Jason Mraz put it: “I have had people close to me devastated by the effects of over-consuming sugar and soda on a daily basis over many years. I hope The Real Bears gets people to think about what they drink and make a change for the better.”
“Depressing, touching, effective … anti-soda marketing begins to catch up,” is how Mark Bittman of The New York Times described the film. To be sure, the film has its dark moments. But the movie’s stirring ending reminds all of us that we have the power to take back our health and our happiness.
Help spread the word. Please “like” and “share” The Real Bears on Facebook—and Tweet about it using the #therealbears hashtag.
We here at the Center for Science in the Public Interest don’t have big soda’s advertising budget. But we do have the truth.
Thursday, December 6, 2012
Action Alert - Watch The Real Bears
From the Center for Science in the Public Interest: