Nestlé USA is marketing limited-edition Crunch Candy Bars using the Girl Scouts logo and based on Girl Scout cookie flavors. At a time when childhood obesity rates are sky-high, do children really need more encouragement to eat candy bars?
Nestlé claims the candy bars are marketed to adults, but with 2.3 million girls participating in the Girl Scouts, children will naturally be drawn to the familiar Girl Scout's name and logo.
In 2008, Nestlé committed to reducing unhealthy food marketing to children, by joining the Children’s Food and Beverage Advertising Initiative. As a part of that commitment, they agreed not to market unhealthy foods like candy bars to children. Please take a minute to write to Nestlé and ask them to make good on that commitment and stop marketing candy to kids.
Margo G. Wootan, DSc
Director, Nutrition Policy
Center for Science in the Public Interest
Tuesday, June 19, 2012
Action Alert: Tell Nestle to Stop Marketing Candy to Kids
From the Center for Science in the Public Interest: