The food and advertising industries are aggressively lobbying Congress to kill the voluntary marketing guidelines proposed by several government agencies; hiring high-powered lobby firms; flying in company CEOs to meet with the White House and agency leaders; and trumpeting a bogus study that predicted economic disaster if the voluntary standards were adopted.
While companies publically proclaim that they want to be a part of the solution for child nutrition and obesity, privately, they are doing all they can to kill the marketing guidelines. Companies have asserted that the proposed marketing guidelines would "prohibit marketing of healthy foods," like whole wheat bread, peanut butter, and most yogurts. But those foods generally meet the proposed guidelines. Of course, that sounds more persuasive than overtly lobbying against guidelines that identify Cocoa Puffs and Cookie Crisps cereals, Kool-Aid, Lunchables, and sugary popsicles as junk food.
Please write to the CEOs of these companies today and ask them to use their resources to market healthier food to children, not to lobby Congress to kill voluntary guidelines that would encourage healthier food marketing to kids.
Margo G. Wootan, D.Sc.
Director, Nutrition Policy
Center for Science in the Public Interest
Tuesday, August 16, 2011
Action Alert:Stop Deceptive Food Marketing Aimed at Kids
From the Center for Science in the Public Interest: