These are flashy wrappers from Tyson. When our school uses their fried chicken products in sandwiches for lunch, they are encouraged to wrap them up to make them look more like fast food from name brand outlets. Why? Because they'll sell more. That's right -- looking more like fast food is supposed to be a plus for school cafeterias. Several years ago, Stanford researchers proved even very young kids preferred (identical) food that had been put in McDonald's wrappers. Marketing execs regularly talk about this to how to use this information to sell more stuff -- like in this article.
No comments:
Post a Comment